Gerovital Plant Moisturizing Cream is the Product of the Year 2011 in Romania
18 July 2011
Cluj-Napoca, July 14th, 2011 – Gerovital brand has received a new confirmation for the appreciation it enjoys among Romanian consumers, as they have nominated Gerovital Plant Moisturizing Cream the product of the Year for “Face Cream” category.
Gerovital Plant Moisturizing Cream is the only Romanian product awarded in the Product of the Year 2011.
This result is also an outcome of the continuous research and permanent innovation, which makes Gerovital brand the pioneer on the face care segment. The innovation of the new line of products is represented by its preservative free, parabens free formulas, with organic edelweiss extract and a complex of local plants, recognized for their benefits. Following the instrumental evaluation, the results have shown that by using Gerovital Plant Moisturizing Cream the moisturizing level has increased up to 49.4% after one hour from the first application.
“Consumers’ satisfaction and opinion are key elements to any manufacturer of fast moving consumer goods. This acknowledgement comes both as personal satisfaction of the entire team, and as a reaffirmation of the fame of an entire Romanian line of products appreciated by consumers. This is exactly the reason why we have launched a page dedicated to all persons using Gerovital, where we want to thank our consumers and invite them to share their experiences, impressions and opinions about Gerovital”, stated Mircea Turdean, General Manager of Farmec Cluj-Napoca.
The page “I use Gerovital too!” may be accessed at www.gerovital.ro.
Gerovital brand has been developed constantly over the years, bringing together at present Gerovital H3, Gerovital H3 Evolution, Gerovital Plant, Gerovital Plant Stop Acne, Gerovital Plant Treatment, Gerovital Sun, Gerovital Body Slim, Gerovital Plant Forte, Gerovital Plant Lip Balm.
“During January-April 2011, on the face care segment Gerovital brand has recorded a quantity share of 13.5% and a value share of 12.2%. The evolution of Gerovital is also a direct result of the Farmec company development policy, focused on innovation and permanent expansion of the marketed lines of products”, added Mircea Turdean, General Manager of Farmec Cluj-Napoca. The project for the Product of the Year started in France in 1987, and expanded over the following years in 35 countries such as: USA, South Africa, India, Brazil, Great Britain, Spain, Italy and many others. In Romania, the product of the Year is at its third edition, bringing together the choices of 4,000 respondents within a market survey carried on by Dedicated Research.
About Farmec SA Cluj-Napoca
At present Farmec SA Cluj-Napoca owns famous international brands, among which Gerovital H3 Evolution, Gerovital H3 prof. dr. Ana Aslan, Gerovital Plant, Aslavital and Farmec. Farmec products are present in over 30 countries worldwide, such as Japan, Iran, Spain, Italy, Portugal, Greece, Hungary, Slovakia, the Republic of Moldova, Czech Republic, Norway, Croatia, Thailand, Lebanon, Jordan, Kuwait, UAE, South Korea, USA. Since 2002, as recognition of the quality of its products, the company holds the ISO 9001 Quality International Certificate. Since 2008, Farmec holds the integral rights to use the Gerovital brand.